Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.” This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. “Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. It also adds up the number of unique domains and the total quantity of links pointing at your site.
The Moz score measures inbound links from other sites to your specific pages, inbound links to any of your sub-domains, and inbound links to anywhere on your root domain. Moz DA measures links: links, links, and more links. The default view gives you DA scores and linking breakdowns for all the pages in a search results page, or once you click through to a page, the DA score and analysis for that page.Ī lighter, more simplified view is the DA mode which only shows the score of the page you’re on in the extension icon. You can quickly check your DA with the MozBar Chrome extension. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100.ĭA is a good indicator of a website’s potential for organic visibility. Let’s dive into one of the most used authority metrics out there: Moz Domain Authority.
Some of the more well-known ones include Majestic’s Trust Flow and Citation Flow, Ahrefs’ Domain Rating, and Moz’s Domain Authority. There are quite a few ranking metrics on the market today. Companies like Moz have invested heavily and built these calculations on the backs of crawlers that index pages, count links, evaluate topicality, and use machine learning to provide insights into how well your website might rank against a competitor. The point of any ranking or authority metric is to mimic a search engine ranking algorithm. Authority and rank metrics like Moz Domain Authority can be incredibly useful for all of your SEO campaigns but when taken at face value or misinterpreted, these metrics can lead you astray of important goals and leave you chasing ROI shadows.
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