So, without further ado, here is a description, provided by Blackmagic Design, of how the shot was created using a range of Blackmagic Design cameras, including the Blackmagic URSA Mini Pro 12K digital film camera, to capture the action in, around and even underneath fast moving cars. These real-world uses are the best way companies have to show how their products work, and while Nokian Tyres got the spot it wanted, Blackmagic Design also used the experience to demonstrate how its cameras and software work.
They worked in the frigid cold, in extremely dusty and windy environments, in the snow, dirt, mud, on the car, in the car, and even underneath the car.” “These elements all pushed our limits in which ways we could shoot, but we just went for it and relied on the cameras to withstand the elements. “We shot across the state of Utah, all in vastly different, unique and challenging environments, capturing everything from Swing Arm City, which is a clay playground for off road motorsports, to the Uinta National Forest and Uinta Mountains during a snowstorm, and out near the Bonneville Salt Flats and Knolls Recreation Area for dirt and dune shots,” said DP Sam Sargeant. With Blackmagic Design cameras attached to vehicles as they sped over sand dunes, through mud and across snowy terrain.
Leaving behind the paved roads, the crew had to shoot in a wide range of environmnents that pushed the limits for both humans and equipment. Frigid cold, extremely dusty and windy environments, snow, dirt, mud, nothing stopped the URSA Mini Pro 12K and other Blackmagic Design cameras from capturing the action in this new spot.Ī new Nokian Tyres commercial shot, titled “Alive”, focus on how the tires are meant for extreme and high octane use in almost all environments.
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